Macy’s teams up with Fashionista and FoodRepublic to launch blog site
By WGSN Newsteam, 27 October 2011
Macy’s has teamed up with Fashionista.com and FoodRepublic.com to launch a new blog site offering daily fashion and beauty tips and information on product launches plus how-to videos, trend-spotting and user and expert reviews.
Called mBLOG, the site will focus on a different area each day of the week. Mondays will cater for women and Tuesdays for men. On Wednesdays, home comes under the spotlight, followed by accessories on Thursdays and beauty on Fridays. Weekends will see the site cover everything from weddings and travel to family fun.
"Macys.com is already a leading resource for fresh fashion, home and beauty products from the world’s top brands," said Martine Reardon, executive vice-president of marketing for Macy’s. "We are excited to enrich our customers’ online experience, offering a destination for high-quality content that gives readers direct access to a unique and influential set of voices."
The site can be found at macys.com/mblog.
